Compassion: We strive to eliminate the defamation of wild canids and elicit empathy for the persecuted. We accomplish this by building perspective and bridging the gap between humans and animals using pathos.

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Honest Education: Education is the top priority for successful wild canid conservation. Our approach focuses on scientific facts to highlight the importance of wolves and coyotes in the ecosystem and dispel common misconceptions about them. 

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Advocacy: We cannot do what we do without the collaboration and dedication of fellow wildlife activists. Our advocacy method relies primarily on producing petitions and contacting elected officials about issues that threaten the safety of wild canids.